Who the firkin hell is…Alex ‘Curly’ Laird?


April 24, 2015 by 250 Beers

“What the firkin hell is this?” I hear you ask. Well, let me explain…

‘Who the firkin hell is…?’ is a weekly glimpse into the lives of individuals that work (some tirelessly) to bring the Brisbane public the very best in good beer. Some are brewers, some own/work in your favourite bar, some are retailers and some are brewery reps.

If you don’t know what a firkin is then the whole beer-related, play-on-words title will be lost on you right?! Fear not – click here for more information on firkins.


Having had Fortitude Brewing Co’s Jim O’Connor and Dan Rawlings make appearances on ‘Who the firkin hell is…?’ over the past couple of years (although Dan was repping elsewhere at the time), this week sees the newest member of the clan in the hot seat. Another might even make a sneaky appearance next week.  

It’s Alex ‘Curly’ Laird…

alex laird fortitude brewingWhat is your day job?

I work for Fortitude Brewing Company as a Sales Executive and I also own a Zambrero Mexican franchise.

How long have you been doing that for?

Fortitude for just over a month and Zambrero for one and a half years.

What were you up to before that?

I was Venue Manager at Archive Beer Boutique.

What is the best part about your job?

Meeting new people every day and promoting a quality local beer to the masses.

What was your ‘epiphany beer’? The beer that made you ‘turn your back on cack’?

Hmmmm. Bridge Road Brewers’ Beechworth Pale Ale and Thirsty Crow’s Vanilla Milk Stout.

Have you ever had a beer that has totally blown you away? If so, what was it?

It was Wolf Among Weeds IPA but recently Yellow Belly Imperial Stout.

What is your preferred style of beer and why?

I like big West Coast IPAs and imperial stouts.

If I gave you $100 in cash right now with the only proviso being that you had to spend it on beer, what would you indulge in?

A six-pack of Bear Republic’s Racer 5 and North Coast’s Old Rasputin plus Epic’s Epicurean Coffee & Fig imperial oatmeal stout.

I have a large hoard of empty beer bottles and another of beer glassware. Do you have any beer-related vices?

I also have a massive hoard of empty bottles and cans – set up among fairy lights. Plus, pint glasses.

In your opinion, where’s the best place to grab a decent beer in Brisbane?

I will always have a big soft spot for Archive as it was my baptism into the Brissy scene. I also really like Brewski.

What is so good about it there?

At the ‘Chive I know all the staff and so it’s always fun (I still sling beer there sometimes) and they do have an amazing range of beers. Brewski is just a good chilled venue. Sit out on the street and watch the Caxton Carnival.

Bottles or cans?


What are your hopes for the future of Brisbane’s craft beer industry?

Hopefully there will be some more brewpubs opening in different suburbs. Hopefully one day Brewsvegas will be bigger than Good Beer Week!

This isn’t a job interview but where do you see yourself in five years time?

That’s a tough one as I pursue many a passion with my work. My own venue possibly?

What would your response be if somebody stopped you in the street and asked you what your favourite beer blog is?

I’d tell them Bendigo Beer hahaha! But in all seriousness though, I love you Daz so 250 Beers!!!

I’ve met a hell of a lot of passionate beer people over the past few years and there aren’t many that emit as much fervour as Curly. Every brewery needs a Curly on their sales team. Cheers for your time pal.

As I alluded to above, there may or may not be another chap from the Fortitude payroll on here next week.

Previous ‘Who the firkin hell is…?’ appearances can be found by clicking here.


2 thoughts on “Who the firkin hell is…Alex ‘Curly’ Laird?

  1. Karin Laird says:

    “Curly” Alex Laird is my son and I am very proud of him. If enthusiasm and drive could be bottled and sold, Alex would be a very wealthy young man! Love Mum xx

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