April 7, 2015 by 250 Beers
I’ve thought long and hard about writing and publishing this blog post for a week now. I believe an apology is in order.
You see, last Wednesday was the first day of April – April Fool’s Day – a day traditionally associated with practical jokes. It basically means that a few dickheads try to con people into believing some bullshit.
I never really got into April Fool’s Day. In fact, as a kid I did. Once or twice my brother and I would swap the bagged contents of a few carton packed breakfast cereals around. The result was that Mum would pour Dad’s breakfast into a bowl instead of her own and vice versa. Cue comedy snare drum and cymbal crash.
Since the inception of 250beers.com I’ve tried duping people with varied results. First up was the release of Hop-X in 2013 – a hoppy version of the famous XXXX brand. My immaturity lead to a few calls being made to the brewery in Milton. Chuckles. Hop-X became reality a few months later when Wade Curtis at 4 Hearts ended up releasing a single keg of it! Then last year I had a hop tattoo done on my shoulder. Guffaw.
This year’s silliness only really came together late on the evening of March 31st. I had an idea of what I wanted to fool people with a few weeks prior but I’d totally forgotten about it until the night before Dickhead Day. I penned the blog post, scheduled it to publish the next morning and then hit the hay. Zzzzzz.
Nothing prepared me for the onslaught the next morning and throughout the day. I’d suckered so many people in with the faux news that I was releasing my own brand of beer with an initial Queensland India Pale Ale (QIPA). Some were truly on board with it and very supportive. To help gauge the strength and effects of my clowning around I’d asked people to email me directly if they wanted to try a sample.
I got pummelled with enquiries via social media, text messages and emails – which included interest from Perth, Melbourne and Sydney not just here in Queensland.
I won’t name and shame but I just wanted to apologise publicly to those people and thank them for all of their kind words and support. I’m sorry!
Hop-X came true. You never know…so might the QPIA.