MEDIA RELEASE: launches crowd funding campaign

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March 25, 2015 by 250 Beers

Media Release

beerbudWant the world’s best beer at wholesale prices?

Australia’s leading online beer destination,, is building Australia’s biggest range of beer and offering you wholesale prices for 5 years to help them fund it. With more than 200 beers from the best local breweries already available, have launched a campaign on Australia’s largest crowd funding platform, Pozible, to help them source the best beer from all over the world and bring it back to Australia. And you can pledge your support at

“We’ve already identified thousands of beers from hundreds of breweries which we can get our hands on,” explains Andy Williamson, co-founder of

“But we need some help to purchase those beers up-front. So we’ve launched a crowd funding campaign where you can lend your support, vote for your favourite beers, and in return get 15% off an unlimited amount of beer for up to 5 years which is essentially wholesale prices.”

Supporters can choose between rewards offering beer at wholesale prices for one, three or five years, VIP access to pre-sales and special offers, or a mixed case pre-sale containing 16 of the best International beers they find.

The campaign follows a growing trend in the beer industry towards collaboration. “What was once a fiercely cut-throat industry controlled by foreign owned multi-nationals, is shifting towards a more friendly, collaborative environment of independent craft breweries, gypsy breweries and collaboration brews. Recently, this shift has seen the emergence of beer related crowd funding campaigns to raise money for a variety of projects which have broken broken crowd funding records the world over.”

Last year California based Stone Brewing Company raised US$2.5m on Indiegogo, setting a new record for most contributors to any campaign. Closer to home, New Zealand’s burgeoning craft brewing industry has led the boom in equity crowd funding, with Renaissance Brewing raising over NZ$700,000 in a week and a half and Yeastie Boys raising NZ$500,000 in under 30 minutes. founders (L-R) Alex Gale, Andy Williamson and Mark Woollcott founders (L-R) Alex Gale, Andy Williamson and Mark Woollcott

Having successfully completed their first crowd funding campaign last year to brew BeerBud’s Prickly Mo, a not-for-profit beer to raise funds for Movember, wanted to create something bigger and have set their sights on reinvigorating the flagging Australian beer industry.

“Beer consumption in Australia is at 67 year lows, so clearly the industry hasn’t been meeting consumer expectations,” said Andy. “So we’ve designed this campaign to be a collaborative platform where everyone can have their say and let us know what beers they want. If you want the highest rated beers in the world, we’ll go and get them. If there’s a favourite beer that you’ve never been able to get before, let us know and we’ll go and find it.”

“At the end of the day, we want to create Australia’s largest range of beer with a whole bunch of exclusive beers you won’t find anywhere else. And we want to make it as easy as possible to sample them all!”

To help bring the world’s best beer to Australia, go to


About is the #1 place to discover and shop Australia’s best beer. It offers the best range, expert advice and exclusive member only benefits and delivers Australia wide, straight to your home or office fridge. offers over 200 beers, mixed cases and exclusive limited edition releases from Australia’s best breweries and this number is growing by the day. If you need a hand, there’s expert advice, tasting notes, member ratings and background on the breweries. Or if you’d prefer to leave it all to the experts, their beer club offers monthly and quarterly subscriptions to a hand-selected mixed case from their brewery of the month.

About Pozible

Pozible is Australia’s largest crowdfunding platform, and the third largest globally. Since 2010, it’s helped over 8000 projects raise more than AU$31 million to get their ideas off the ground. Pozible is based in Melbourne.


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