February 26, 2015 by 250 Beers
I was involved in a rather cool thing recently. Although to be honest I had no idea quite how funky the end result was going to be when I first agreed to contribute.
Pizza Capers have created an infographic which pairs nine Australian craft beers with the nine pizzas from their gourmet menu.
The official media release is below with the final infographic shown at the bottom.
Thanks for having me Pizza Capers! You sure do know how to make a guy earn his crust! *groan*
Pizza Capers shines light on Aussie boutique beer
There have been fears of the bigger brewers cannibalising small Australian boutique beer companies making it harder for them to thrive, however it’s not all doom and gloom.
Operations Manager for Ekim Brewing Co. Cassie Potts said despite the difficult financial and sociocultural climate in which they are trying to succeed, it’s been encouraging having a well-recognised brand supporting small Australian breweries, through their recognition of combining the right craft beer with a gourmet pizza.
While there is no doubt the craft beer industry is gaining momentum in the mainstream beer industry with an annual 10 per cent growth forecasted, majority of beer drinkers lack exposure to real craft beer. Pizza Capers reached out to Potts, and other craft beer brewers and enthusiasts, to recommend their perfect craft beer pairing with their gourmet pizza menu.
Craft beer brewer and owner of Himmel Hünd Annabel Meagher said the bigger beer companies have the budget to pay for prominent billboards and clever ads which means they are selling a whole image and an experience rather than the beer on its own.
“Craft breweries generally don’t have the budget to pay for such elaborate advertising and rely on good quality beer, unique flavours and of course word of mouth amongst the beer drinking community,” she said.
Aussies are starting to have more reason to support the craft beer industry with many nationwide events taking place.
Craft Beer Rising presented by The Crafty Pint invites brewers and venues across Australia to join together and celebrate great Aussie beer.
The event will take place on 28 February this year.