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MEDIA RELEASE: Australia welcomes Hawkers Beer

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February 18, 2015 by 250 Beers

My attention was grabbed a few years ago when Archive Beer Boutique in Brisbane’s West End started to stock bottles from a little known brewery – 961 Beer. Nothing surprising about that right? Wrong. 961 Beer bottles were being imported into Australia from Lebanon and the brewery itself was built in the war-torn region during 2006. It’s that information that grabbed my attention…oh, and the fact that 961 is the international dialing code for Lebanon. Pretty cool huh?

Anyway, the man behind 961 Beer, Mazen Hajjar, has teamed with chef, Joseph Abboud, to create something rather special just north of Melbourne…

MEDIA RELEASE

hawker  (ˈhɔ  kər)  a  person  who  travels  from  place  to  place  selling  goods    [Middle  English  hauker,  probably  from  Middle  Low  German  höker,  from  hōken,  to  peddle,  bend,  bear  on  the  back.]  

hawkersbeerlogoHawkers were instrumental in the development of our early Australian colony and hawking is exactly what Joseph Abboud (Rumi, Moor’s Head) and Mazen Hajjar (961 Beer) found themselves doing on a warm but drizzly Sydney afternoon, pounding the streets between venues promoting and selling Hajjar’s 961 beer that Abboud had recently begun importing into Australia. Abboud found it rather amusing that they had taken up hawking just as so many early Lebanese and other migrants had done early in Australian history. This story resonated with Hajjar and would later become the name of their new brewery in Reservoir, north of Melbourne’s CBD.

“Beer has changed my life” says Abboud who 3 years ago considered himself a non beer drinker. “I really had no idea that beer could taste so good and could have a place on the dining table as wine does. I look forward to seeing beer become a big part of Melbourne’s dining scene” he says.

“It’s very exciting to be part of such a vibrant and energetic beer scene here in Australia” says Hajjar, who has moved to Australia with his young family. Hajjar founded Lebanon’s first craft brewery during the 2006 war in Lebanon. He built 961 Beer into a brewery exporting to more than 20 countries and designed its Lager, which was named Best Lager at the 2012 Hong Kong International Beer Awards.

Hawkers, the brewery driven by Hajjar, will be one of the largest and most hi-tech start-up breweries in the Southern Hemisphere. The new brewery will release its first beers this month. They are an American-inspired pale ale, a traditional Czech pilsner, an IPA (India pale ale) and a Saison (French/Belgian farmhouse ale).

It’s time to welcome Hawkers.

-ENDS-

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