Google+

The Hottest 100 Aussie Craft Beers 2014

Leave a comment

December 15, 2014 by 250 Beers

Today is Monday 15th December. You know what that means right? Yes, yes…10 more days until my children eventually burst with excitement but it also signals day one of voting for the Hottest 100 Aussie Craft Beers.

image

The polls open today and close at midnight on January 8th. The results are announced on Australia Day at official venues around the country – these pubs and bars will also feature a number of the top 100 on tap. There are almost 60 venues nationwide that have signed up to take part which is bloody awesome.

The poll started back in 2008 at The Local Taphouse merely as a bit of a hoot between the staff and their loyal customers. Now in its seventh year, the 2014 edition promises to be larger than ever.

Here’s the thing…I’m not the biggest fan of it.

Don’t get me wrong, I love getting together for beers with a few mates on Australia Day and watching the results come in via social media (it’ll be broadcast live on Channel 9 in a few years when ‘craft’ beer becomes the ‘norm’ just you wait and see). I see the entire concept as fun and it’s very well put together. Plus, the bloke behind it (Steve Jeffares – Mr Local Taphouse and Mr GABS) is a bloody good egg.

The only thing holding me back from embracing it like I would if I was hugging a carton of free beer is that I’m not convinced that all brewers are totally behind the scheme.

Industry awards/recognition and even pats on the back from fellow brewers would be held in higher esteem than a voting system aimed at the general public. What do the results prove? Not much at all.

Whilst brewers and their breweries are happy to lap up praise from their own customers I’m not sold on the fact that the results on Australia Day will give a true reflection of the average punter.

Here are three recent examples that may add some weight to my claim:

In the 2012 poll results, 4 Hearts Brewing saw their Pale Ale smash into the top 20 – number 12 to be precise. That beer had hardly ever left Queensland – if at all. I take nothing away from Wade, he deserved every credit for getting there BUT I’m certain he’ll admit to behind a fantastic marketing campaign targeting friends, family and most craft beer lovin’ Queenslanders to ‘Vote 4 Hearts’.

In the 2013 results, Wagga Wagga based Thirsty Crow Brewery witnessed their Vanilla Milk Stout sit proudly in tenth spot. It was eighth the year prior! The thing is, despite it being a sensational beer (I have tried it), how did it generate such popularity coming from a small facility in NSW? The brewpub has a cult following for sure but did that beer reach large numbers of voters or was there a smart campaign from the loyal following?

Lastly, and again from the 2013 placements, Noisy Minor’s Yastrebov Ukrainian Imperial Stout hit #50. This beer is brewed in very small batches and I believe it never left Queensland. How did it beat Stone & Wood’s Jasper and a shit-hot single batch from Little Creatures? I’ll tell you how…aside from it being a cracking beer…there was an online campaign from fellow Brisbane blogger, Jack from The West Bender.

Like I mentioned above, it’s fun. I like fun and I will be voting. Newstead Brewing Co’s Hammer Head session ale will get my #1 vote. Those close to me know that I can’t get enough of it. It’s bursting with a huge fruitiness and at 3.4% it’s the most sessionable of session ales. The epitome of sessionable if you will and perfect for our Queensland climate.

A bottle of Hammer Head traveled to the UK with me recently for a few happy snaps. Check ’em out on Instagram by searching #HAMMERHEADONTOUR

Here’s my personal favourite thanks to a game police officer in Leicester Square:

Hammerheadontour

For the next few weeks I’ll be part of a social media experiment to see how high Hammer Head can reach in the Hottest 100. Join the Hammer Head revolution leading up to January 8th (closing date for votes) by following these hashtags across social media:

#VOTEHAMMERHEAD and the official one #H100BEERS

And don’t forget to vote! You can do so by clicking HERE.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to receive instant notifications of new 250 Beers posts.

250 Beers beer tally

Tags

4 Hearts 4 Pines 8 Wired AIBA All Inn Brewing Co Amager Bryghus Anchor Brewing April Fool Archive Bar Armakeggon Australian Beer Connoisseurs Bacchus Beer Bloggers Series Bacchus Brewing Baird Brewing Banyo Beard and Brau Bear Republic Beer Advent Calendar Beer Camp Beer Fest Beer Glass Beer Here Beer InCider Beer InCider Social Club Beer Mail Beer of Origin Belgian Bitter Suite Black Hops Brewing Brewbake Brewcult Brewhouse Brisbane Brewski Brewsvegas Brewtal Brewers Bridge Road Brisbane Brisbane Brewhouse Brisbane Brewing Co. Burleigh Brewing Co BWS Calibre Craft Beer Trading Cardigan Bar Cartel Bar Cavalier CBIA Chilli Beer Christmas Coles Coopers Craft Beer Rising Craft Red Hill Dragonhead Ekim Embassy Craft Beer Bar Feral Brewing Five Flavours Fortitude Brewing Co. Fortitude Valley Founders GABS Gage Roads Gluten Free Beer Good Beer Week Good Food & Wine Show Grand Central Cellars Green Beacon Green Flash Brewing Co Grifter Hair Of The Blog Hawthorn Brewing Co Hipwood Brewery Holgate Brewhouse Hoo Ha Bar Hop-X IPA Ipswich James Squire Kerbside Kooinda Lager Lambic Lion Little Creatures Lowenbrau Mad Brewers Mantle Group Matilda Bay Matso's McLaren Vale Melbourne Mikkeller Milton Monteith's Moo Brew Moon Dog Mornington Peninsula Mountain Goat Movember MT Brewery Mt Tamborine Murray's Nail Brewing Co Newstead Brewing Nogne O Noisy Minor Brewing Co. North Coast Brewing Co NOvemBEER O'Brien Orkney Brewery Pale Ale Pig 'n' Whistle Platform Bar Porter Pumpyard Bar & Brewery QLD Beer Week Queensland Queensland Rail Rare Breed Red Hill Riverlife Rogue Sail & Anchor Sierra Nevada Single Batch Sniff & Sip Spiegelau Spring Hill Statler & Waldorf Steamrail Brewing Co. Stone & Wood Stout Sunshine Coast Brewery Temple Brewing Theakston's The Burrow The Charming Squire The Gold Digger The Mill On Constance The Scratch The Session Tippler's Tap Tomahawk Bar Tooheys Toybox Brewery Tuatara Two Birds Brewing Untappd XXXX Yeastie Boys

Archives

%d bloggers like this: