Who the firkin hell is…Matt Emmerson?


October 10, 2014 by 250 Beers

“What the firkin hell is this?” I hear you ask. Well, let me explain…

‘Who the firkin hell is…?’ is a weekly glimpse into the lives of individuals that work (some tirelessly) to bring the Brisbane public the very best in good beer. Some are brewers, some own/work in your favourite bar, some are retailers and some are brewery reps.

If you don’t know what a firkin is then the whole beer-related, play-on-words title will be lost on you right?! Fear not – click here for more information on firkins.

In the firkin hot seat this week is a guy that I approached about appearing on this feature nearly a year ago! He’s just so bloody busy that trying to pin him down is a nightmare.

Here is all-round nice bloke – Matt Emmerson from Brewski

Matt Emmerson BrewskiWhat is your day job?

I’m an owner and beer curator at Brewski.

How long have you been doing that for?

10 months and 3 weeks. 

What were you up to before that?

I was an ad wanker. 

What is the best part about your job?

There’s quite a few things I’d class as the best part of my job. In no particular order:

• Disguising my dirty little beer habit as a profession;

• Ordering more beers than our fridges can handle, usually incurring the wrath of the accounts dept. and Ingrid and Emily;

• Beer wank with customers, reps and staff;

• Watching people drink Rex Attitude by Yeastie Boys.

What was your ‘epiphany beer’? The beer that made you ‘turn your back on cack’?

The beer that perhaps made me turn my back on cack was Leffe Brun. Not that it became my camping beer but my eyes were opened. But there have been many epiphany beers since. Little Creatures Pale definitely got me by the short and curly’s early on, then a Emerson’s Pilsner from Platform Bar way back changed my perception of the style, then a few years ago my head exploded when I discovered Kooinda Black IPA and Yeastie Boys Pot Kettle Black within a week of each other. Most recently Kaiju Behemoth changed my life. Not necessarily for the better, but it changed.

Have you ever had a beer that has totally blown you away? If so, what was it?

It would have to be Rex Attitude by Yeastie Boys. I seriously hate this beer. It tastes like fermented band-aids and campfire. It did, however, blow me away. 

What is your preferred style of beer and why?

Well I probably have to say IPA – we have dirty great big IPA pendant lights in at Brewski – which isn’t much different to a tattoo declaring my love for a girl. So just in case the lights are reading this, I’ll stick with IPA.

If I gave you $100 in cash right now with the only proviso being that you had to spend it on beer, what would you indulge in?

I’d probably get myself something fat like the B2 Bomber or Clout Stout and smuggle it into the movies. (Am I allowed to buy a movie ticket with the change?)

I have a large hoard of empty beer bottles and another of beer glassware. Do you have any beer-related vices?

Before Brewski I was mad into the home brew, so have the usual clepto brewing crap everywhere – up until very recently I had hundreds of unreal empty bottles but they ‘accidentally’ got recycled – hey Antoinette… 

In your opinion, where’s the best place to grab a decent beer in Brisbane?

I’m happy to say we’re getting spoilt for choice now in Brisbane. The Scratch was my ‘Cheers’ before Brewski and will always have a special place in my heart. But I’d be a dick if I didn’t say Brewski, hey? 

What is so good about it there?

Rad owners, managers, staff, food, beers and punters.

Bottles or cans?

I like cans because I can crush them on my skull a lot easier than bottles.

What are your hopes for the future of Brisbane’s craft beer industry?

I’d love to see a ‘communal brewery’ – not dissimilar to Cavalier in Melbourne – where new breweries can get off the ground easier by sharing the cost. I’d love to go into a Coles owned pub and see most of the beers made locally and independently. I’d love a beer festival that ran for six months of the year stopping only for religious holidays out of respect for other peoples beliefs. 

This isn’t a job interview but where do you see yourself in five years time?

Wrangling another beer bar, maybe a micro-brewery and generally trying to stay out of jail. 

What would your response be if somebody stopped you in the street and asked you what your favourite beer blog is?

Well I’m quite fond of both and – we’ve got a great beer blogging scene on Brisbane, the sign of a great beer scene – keep up the bloody good work!  

Thanks for coming on Matt – it was well worth the wait! I’m guilty of not visiting your fine establishment as often as I should. I’ll be rectifying that as soon as I get back from the UK.

Previous ‘Who the firkin hell is…?’ appearances can be found by clicking here.


2 thoughts on “Who the firkin hell is…Matt Emmerson?

  1. mike says:

    Fermented band aids – hahahahahahaha

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