October 8, 2014 by 250 Beers
If you are signed up to Stone & Wood’s email newsletters then you may have noticed that they were giving away one of their newly branded hoodies (a ‘Woodie’ if you will) recently by way of a simple competition. In fact, it was so uncomplicated that I bet they were flooded with entrants. All you had to do to be in with a shout of winning was email your name, address and size. Easy!
Those that know me understand how much of a sucker I am for branded beer clothing. For example, if you search Instagram for #tshirtslag and #tshirtslagselfie all will become very clear. I have a lot of beer related clothing and merchandise.
I’d seen a photo online of the Stone & Wood crew fully kitted out in their ‘Woodies’. I quite liked the look of them (the cloth not the crew) and so I entered the competition. And failed. Miserably. Although I reckon I won but when they saw ‘XXL’ they probably had to organise a redraw.
I like hoodies – especially when I’m feeling chilly. They make me all warm and snuggly so it’s fair to say that I have quite a few in my wardrobe and my impending trip to an autumnal UK will benefit from such garb. I was deflated that I wouldn’t be accompanied by a standard issue Stone & Wood piece though.
And then it hit me. I could make one! And so begins the first in a sporadic, non-regular series of blog posts unimaginatively titled ‘The DIY…’
I knew that I had a very basic, plain, boring grey hoodie hanging dormant in the hoodie section of that wardrobe I mentioned. I also knew that I had a Stone & Wood iron-on patch kicking around somewhere too – it formed part of the content of an awesome Beer InCider Experience PR pack. I’ve got to be honest, everything in that pack was put to good use but what on earth was I going to do with a iron-on patch? Iron it onto something I suppose. Duh!
I’ve meddled with home-made beer apparel before; most recently with an iron-on Croft Brewing patch. I successfully transformed a plain army-green jacket into a must-have piece of Croft merch. I use the term ‘must-have’ rather loosely. It’s a must-have if you’re me or Gavin Croft that’s probably about it.
So, in the space of five minutes my regular grey hoodie that may or may not have come with me to the UK is now firmly heading overseas – thanks to a small patch and a stroke of genius. It might even get an upgrade and make it onto my hefty torso for the flight itself. Who knows?