Who the firkin hell is…Georgie Levi?

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August 15, 2014 by 250 Beers

“What the firkin hell is this?” I hear you ask. Well, let me explain…

‘Who the firkin hell is…?’ is a weekly glimpse into the lives of individuals that work (some tirelessly) to bring the Brisbane public the very best in good beer. Some are brewers, some own/work in your favourite bar, some are retailers and some are brewery reps.

If you don’t know what a firkin is then the whole beer-related, play-on-words title will be lost on you right?! Fear not – click here for more information on firkins.

Just four days out from the official launch of her joint business venture – Art For Brews at The Scratch – Georgie Levi gets up close and firkin personal…

Georgie LeviWhat is your day job?

I dedicate the majority of my time to beer-tending at The Scratch and creating artwork for beer labels under the banner of Art for Brews, which launches officially at The Scratch next Tuesday evening [19th August]. Beer and art and art on beer and occasionally, when I’ve had a couple, beer on art.

How long have you been doing that for?

Roughly since September or October last year. I’m a little unsure but I was definitely working at the Halloween party so that’s a helpful memory landmark. The concept of Art for Brews was born at the very end of last year while my biznass partner and I were on a boat…dressed as pirate sailors. I think the idea came just after Mel won a beer-swilling competition in the shallows but before I did that super impressive backflip off the roof of the boat.

What were you up to before that?

In the style of Jason Bourne, I have no memory before The Scratch. There are vague recollections of graduating and building a set of shelves. Is it wrong that I’m more proud of the latter? Maybe.  

What is the best part about your job?

The people, without a doubt. Sure, beer is delicious but if you don’t have great pals to share it with, well…actually, I guess the presence of pals or lack thereof doesn’t change the taste at all. Nevertheless, I love going to work because I love who I work with. Yes. I LOVE THEM. I’M NOT AFRAID TO CAPITALISE THIS.

What was your ‘epiphany beer’? The beer that made you ‘turn your back on cack’?

A fair while back I drank a Burleigh Figjam IPA for the first time in the afternoon sunshine on the front lawn of my old house. Rosie can attest to this as she was present and there is also photographic evidence, although in the photo I’m giving the sky the middle finger so it’s obviously not appropriate to include here. From that point onwards I’ve been, for lack of a more succinct phrase, hooked on hops.

Have you ever had a beer that has totally blown you away? If so, what was it?

Thankfully, yes, this something that happens frequently. When I first began at The Scratch my mind was blown when in my first week I had Garage Project’s Death From Above and the Cuvee des Jacobins Flemish Red (both of which are still two stand-out beers for me). More recently I’d like to highlight my delight in tasting the Prairie Artisan Ales Bomb! Imperial Stout during the Weekend of Darkness and also the Croft Brewing Saison Grenade. Delicious.

What is your preferred style of beer and why?

Hoppy Red Ales. Hands down. Always and forever. Kaiju’s Hopped Out Red…8 Wired Tall Poppy…Parrot Dog Bloody Dingo. Amazing vibrant hop characters paired with rich malty backgrounds. Tastes like fruits.

If I gave you $100 in cash right now with the only proviso being that you had to spend it on beer, what would you indulge in?

Right now, probably as many Thorogoods Billy B’s as possible. With friends. One, because sharing beer is one of my favourite things *in Julie Andrews sing-song voice* and two, because it’s 12% and I’ve already experienced the consequences of a solo-Billy B endeavour.

I have a large hoard of empty beer bottles and another of beer glassware. Do you have any beer-related vices?

I tend to keep bottles with great artwork (i.e. Moon Dog, Mikkeller, Garage Project etc) and posters from my favourite events at the bar.

In your opinion, where’s the best place to grab a decent beer in Brisbane?

Super biased, but the fact that I generally find myself at The Scratch on my days off kind of answers that. Although what really makes me happy about this question is that there is no shortage of amazing places to go for good beer in Brisbane. When I’m not in Milton I can be found at Tipplers Tap, Newstead, Cartel, Brewski or Bosc. Just to name a few.

Bottles or cans?

Bottle, can, squealer, growler, tankard, flagon…as long as the beer is good I’m not overly fussed!

What are your hopes for the future of Brisbane’s craft beer industry?

There’s not many hopes I have that aren’t already being fulfilled; lots of fantastic venues, a plethora of delicious beers, plenty of industry events, collaborations galore and the existence of an excited, tight-knit, supportive community of craft beer lovers. All of the good things!

This isn’t a job interview but where do you see yourself in five years time?

Right. I have several options here. If I haven’t driven the lads completely bonkers I could still be at the bar. Or making art in Berlin. Or building my modular, off-the-grid, sustainable, shipping container home in the Tasmanian wilderness. I thought of more ominous answers that involved dire apocalyptic circumstances too but figured I’d try and keep the answer positive and not incite any existential crises.

Wherever I am, I’ll be drinking damn good beer and creating artwork for it.

What would your response be if somebody stopped you in the street and asked you what your favourite beer blog is?

Heck, probably the only beer blog to interview me. This is such a cheeky question, Darren.

Thanks a million to Georgie for her time. She truly is one of the nicest people in the industry that I’ve had the fortune of meeting. I’m sure that most of Brisbane is already heading to The Scratch next Tuesday 19th to celebrate the awesome artistic skills that both Georgie and Mel possess but if you hadn’t considered it then please do so. Things kick-off at 6pm. Beers on the night will be courtesy of Brewtal Brewers and Fortitude Brewing.

Previous ‘Who the firkin hell is…?’ appearances can be found by clicking here.


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