Who the firkin hell is…Marty Keetels?


June 6, 2014 by 250 Beers

“What the firkin hell is this?” I hear you ask. Well, let me explain…

‘Who the firkin hell is…?’ is a weekly glimpse into the lives of individuals that work (some tirelessly) to bring the Brisbane public the very best in good beer. Some are brewers, some own/work in your favourite bar, some are retailers and some are brewery reps.

If you don’t know what a firkin is then the whole beer-related, play-on-words title will be lost on you right?! Fear not – click here for more information on firkins.

In the seat this week is Marty Keetels from Beer InCider who went viral across social media last year after he turned his back on a full-time job to dedicate his time to beer and cider. A worthy cause in my book.

Here’s Marty…

Marty Keetels Beer InCiderWhat is your day job?

I run Beer InCider which puts on craft beer and cider themed events around Brisbane. The biggest and best of these is the Beer InCider Experience – a festival of craft beer, cider, live music, burlesque and food which we’re holding on 20 and 21 September at Albion Park.

How long have you been doing that for?

Almost one year now. 

What were you up to before that?

I was a corporate lawyer believe it or not. 

What is the best part about your job?

Watching people enjoy themselves at our events. We put on a BEER-LESQUE night last week and while everyone was watching the performers, I was watching our guests. It’s a hell of a buzz seeing people enjoy something you’ve organised. 

What was your ‘epiphany beer’? The beer that made you ‘turn your back on cack’?

The first time I tasted Feral’s Hop Hog IPA, I thought to myself “Finally, someone understands me”.

Have you ever had a beer that has totally blown you away? If so, what was it?

I find great pleasure in discovering Australian beers that are excellent examples of their style. A few beers I’ve had recently that I put in that category include Holgate’s ESB, Cavalier’s Brown, New England’s Brown, Nail’s Clout Stout and Rocks’ Porter. 

What is your preferred style of beer and why?

It changes. At the moment, it’s the humble porter. I love the tastes of malt, hops, chocolate and burnt toffee.  

If I gave you $100 in cash right now with the only proviso being that you had to spend it on beer, what would you indulge in?

I’d take myself off to an independent bottle shop, buy up a selection of beers I’ve never tried before, invite some mates around and chuck a lamb’s shoulder in the oven.

I have a large hoard of empty beer bottles and another of beer glassware. Do you have any beer-related vices?

Yes. Drinking too much more often than I should. 

In your opinion, where’s the best place to grab a decent beer in Brisbane?

I’m big into alt country music so I’d recommend Lefty’s after a pub crawl that visits Tipplers, Newstead, Hoo Ha, Bosc, The Mill, Scratch and Brewski.  

What is so good about it there?

Lefty’s? Any place that plays Johnny Cash is alright with me.

Bottles or cans?


What are your hopes for the future of Brisbane’s craft beer industry?

To continue working together and to have a great time doing it. 

This isn’t a job interview but where do you see yourself in five years time?

Still in the craft beer industry and still putting on non-traditional events aimed at providing our guests new experiences and tastes.

What would your response be if somebody stopped you in the street and asked you what your favourite beer blog is?

Darren, we’ve already done this mate. That somebody was you and the street was Helen St. My answer hasn’t changed “Brews News, Crafty Pint, 250 Beers and please put on some pants!”.

Dammit. I’d forgotten about that ‘pants’ episode. Thanks to Marty for his time. It’s worth keeping an eye on the Beer InCider Facebook page to keep up to date with the big Beer InCider Experience planned for September.

Previous ‘Who the firkin hell is…?’ appearances can be found by clicking here.


5 thoughts on “Who the firkin hell is…Marty Keetels?

  1. Melissa Downes says:

    Do you have an email address for Marty please?

  2. […] seems like only recently that Marty Keetels walked away from his job as a lawyer in what appeared to be a vain attempt to bring Brisbane a […]

  3. […] Beer Blogging Workshop came about after event director, Marty Keetels, had approached me some weeks prior to the Experience asking for some assistance. The annual Eat […]

  4. […] is a bit of an odd concept but one that will likely succeed with Marty Keetels at the […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to receive instant notifications of new 250 Beers posts.

250 Beers beer tally


4 Hearts 4 Pines 8 Wired AIBA All Inn Brewing Co Amager Bryghus Anchor Brewing April Fool Archive Bar Armakeggon Australian Beer Connoisseurs Bacchus Beer Bloggers Series Bacchus Brewing Baird Brewing Banyo Beard and Brau Bear Republic Beer Advent Calendar Beer Camp Beer Fest Beer Glass Beer Here Beer InCider Beer InCider Social Club Beer Mail Beer of Origin Belgian Bitter Suite Black Hops Brewing Brewbake Brewcult Brewhouse Brisbane Brewski Brewsvegas Brewtal Brewers Bridge Road Brisbane Brisbane Brewhouse Brisbane Brewing Co. Burleigh Brewing Co BWS Calibre Craft Beer Trading Cardigan Bar Cartel Bar Cavalier CBIA Chilli Beer Christmas Coles Coopers Craft Beer Rising Craft Red Hill Dragonhead Ekim Embassy Craft Beer Bar Feral Brewing Five Flavours Fortitude Brewing Co. Fortitude Valley Founders GABS Gage Roads Gluten Free Beer Good Beer Week Good Food & Wine Show Grand Central Cellars Green Beacon Green Flash Brewing Co Grifter Hair Of The Blog Hawthorn Brewing Co Hipwood Brewery Holgate Brewhouse Hoo Ha Bar Hop-X IPA Ipswich James Squire Kerbside Kooinda Lager Lambic Lion Little Creatures Lowenbrau Mad Brewers Mantle Group Matilda Bay Matso's McLaren Vale Melbourne Mikkeller Milton Monteith's Moo Brew Moon Dog Mornington Peninsula Mountain Goat Movember MT Brewery Mt Tamborine Murray's Nail Brewing Co Newstead Brewing Nogne O Noisy Minor Brewing Co. North Coast Brewing Co NOvemBEER O'Brien Orkney Brewery Pale Ale Pig 'n' Whistle Platform Bar Porter Pumpyard Bar & Brewery QLD Beer Week Queensland Queensland Rail Rare Breed Red Hill Riverlife Rogue Sail & Anchor Sierra Nevada Single Batch Sniff & Sip Spiegelau Spring Hill Statler & Waldorf Steamrail Brewing Co. Stone & Wood Stout Sunshine Coast Brewery Temple Brewing Theakston's The Burrow The Charming Squire The Gold Digger The Mill On Constance The Scratch The Session Tippler's Tap Tomahawk Bar Tooheys Toybox Brewery Tuatara Two Birds Brewing Untappd XXXX Yeastie Boys


%d bloggers like this: