January 3, 2014 by 250 Beers
“What the firkin hell is this?” I hear you ask. Well, let me explain…
‘Who the firkin hell is…?’ is a weekly glimpse into the lives of individuals that work (some tirelessly) to bring the Brisbane public the very best in good beer. Some are brewers, some own/work in your favourite bar, some are retailers and some are brewery reps.
If you don’t know what a firkin is then the whole beer-related, play-on-words title will be lost on you right?! Fear not – click here for more information on firkins.
This week’s feature firkin is Luke Phillips from Tasmania’s Moo Brew…
What is your day job?
Queensland area manager for Moo Brew.
How long have you been doing that for?
Around 10 months now.
What were you up to before that?
I used to manage retail outlets for the Drinx Group.
What is the best part about your job?
It has to be the people you meet that are associated in the craft beer industry from venue managers to other reps we are all friends. I love the comradery in this industry. I will regularly sit down and have a beer with other craft beer reps or brewers even though we are all competing to sell our beers. At the end of the day we are all so passionate for one thing and that is the growth of the craft beer scene here in Brisbane. Would you ever walk into a venue and see the Lion rep having a beer with the CUB rep? I don’t think so!
What was your ‘epiphany beer’? The beer that made you ‘turn your back on cack’?
Epic Hop Zombie – Wow what an explosion of hops on your palate! The first time I had this beer I craved it more and more. It is still one of my all time favourites.
Have you ever had a beer that has totally blown you away? If so, what was it?
I would have to say Moo Brew’s last seasonal release which was the barrel aged trippel. The use of pilsner malt with a touch of Munich malt and a Belgium yeast strain made it seductively easy to drink for a Belgium style but very complex on the palate and at 9% abv after a few schooners it blew me away in more ways than one.
What is your preferred style of beer and why?
I am a bit of a hop head so I do love my IPA’s although I do drink a lot of Moo Brew pale ale at home these days. It’s just an easy, sessionable style with a great malt backbone and a nice floral hop aroma.
If I gave you $100 in cash right now with the only proviso being that you had to spend it on beer, what would you indulge in?
You would probably see me speeding off to either Archive’s bottle shop or Craft at Red Hill and I would more than likely be buying something I hadn’t tried before although there are a few mainstays I love which include anything from Tuatara, 8 Wired or Epic in New Zealand but back in Australia I have quite a soft spot for Holgate Road Trip IPA and Red Hill scotch ale.
I have a large hoard of empty beer bottles and another of beer glassware. Do you have any beer-related vices?
Only the obvious that I drink way too much beer.
In your opinion, where’s the best place to grab a decent beer in Brisbane?
Now this is a hard question. A few years ago we had to go to Archive but now there are so many great venues to drink great craft beer. As well as Archive there is The Scratch, Tippler’s Tap and Bittersuite to newer venues like Embassy and Bosc not to forget the bar scene is really getting behind craft beer at the moment too.
What is so good about it there?
Tippler’s Tap – the food is fantastic. I’m a sucker for their beef sandwich. The Scratch – I love the passion shown by the guys in there by taking the time to make sure everyone that walks into the venue tries the beers that are on tap at that given moment and each one is explained to them.
Bottles or cans?
That’s an easy one – has to be bottles.
What are your hopes for the future of Brisbane’s craft beer industry?
To walk into any bar or pub in town and be able to order a delicious selection of craft beer and not just the ones owned by the bigger breweries.
This isn’t a job interview but where do you see yourself in five years time?
Definitely in craft beer but in what capacity who knows?
What would your response be if somebody stopped you in the street and asked you what your favourite beer blog is?
Anyone that is trying to educate the masses for me whether it’s a beer blog such as this one or guys working in the industry and giving up their weekends to talk to punters about craft beer it all contributes to the education of craft beer. For a long time now wine writers have been banging on about the benefits of fine wine and its ability to match with food. Beer is no longer something that you go down to your local and swill down six schooners in half an hour. There is so much more available now than mainstream lager.
Cheers to Luke. He truly is one of the nicest blokes you’ll ever meet.
Next Friday you can feast upon the words of the Brewmaster from an award-winning Queensland brewery.
Previous ‘Who the firkin hell is…?’ appearances can be found by clicking here.