Can goat. Can change.


December 29, 2013 by 250 Beers

A few weeks before Christmas I noticed a little bit of activity in the Twittersphere surrounding the availability of Mountain Goat’s Summer Ale or more so the lack of it.

I hit up the Goat website (and put a cheeky text message into the local rep) to find out what the go was as I intended to stack a shelf of my beer fridge with Summer Ale to see me through the Christmas period. Alas, this did not happen due to zero stock in my locality.

The stock issue isn’t the reason for this post. Whilst clicking through the Goat website I noticed that the design of the can had changed. Why would this happen just three months since the birth of Summer Ale?

I think I know why.

I was out walking with one of the mini 250 Beers recently when I noticed a semi-crushed, discarded Summer Ale can on the grass alongside the path that we were strolling on. I went to pick it up and place in the nearest rubbish bin when it dawned on me that it wasn’t a Summer Ale can after all. It was one of these…

Hahn Super Dry 3.5 Can

This is what I thought it was…

Mountain Goat Summer Ale

With the contents of the above two cans being vastly different, the resemblance of the outer is strikingly similar. They’re not identical but with both including the same colour scheme, a black header, a sunburst and a script-like font I reckon it was enough to prompt a subtle re-design by the Goat team. I doubt for one minute that there were any legal threats from the might of Lionco although I could be wrong.

Here’s the new Summer Ale can…

Mountain Goat Summer Ale can NEW

I’m sure you’ll agree that the alteration is subtle but at least now there’ll be no confusion the next time I’m on litter duty!


One thought on “Can goat. Can change.

  1. Jimbo, VIC says:

    Nice spot. Nice piece. If only everybody would pick up one piece of random litter then we’d all live in a much cleaner environment. In saying that, I’m surprised that you’d suspect a craft beer drinker for being a litter bug! Of course, a Hahn drinker is more likely to throw his empty tinnie on the floor!

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