November 18, 2013 by 250 Beers
Four weeks ago Brewsvegas was officially announced as a week-long celebration of good beer due to take place next March in Brisbane. To many, I doubt that Brewsvegas came as much of a surprise considering this year’s Queensland Beer Week debacle. Sorry, but it was a bit of a farce.
I’m not going to use this post as a means to rant about how disjointed QBW13 was (I had my say here back in July) but more of an excuse to vent how exciting Brewsvegas really could be.
I’m sure valuable lessons were learnt and QBW13 will be used as a stepping stone to bring Brisbane a better, all-as-one diary of events. I happen to believe that making cash out of Brewsvegas isn’t the main objective this time around. Different people driving this vehicle means that, along with a healthier passion for good beer not dollars, an alternative direction is being taken.
The simple fact that Brewsvegas is being organised by a core bunch of Brisbane’s bar owners/managers will ensure that the week will be something to be remembered and hopefully the success will ensure a repeat fixture in the 2015 calendar.
One thing that stood out from the Brewsvegas press release was that a wider community is being targeted. In my opinion this is excellent news. It doesn’t take a fool to realise that unless you frequented one of the QBW ‘official’ venues, use social media or were fortunate enough to hear something word of mouth you would have had no idea that QBW was even happening. There was very little press coverage or media involvement.
Fast forward to Brewsvegas where a shit load more people (and more importantly – local businesses) are being encouraged to get involved – months in advance of a potential merry March.
I’d love to see the ‘collaboration with other industries’ comment REALLY put into place…
I want to see great food venues put their hands up keen to be involved.
I want to see a bar host a fashion show parading knitted underwear from some lovely old ladies that reside at a local elderly care facility (although those same ladies needn’t be the actual models).
I want to eat too much locally produced cheese alongside locally produced beer in a local bar.
Music! I want to see some live bands play whilst drinking a beer that those same musos brewed themselves at a local brewery a month prior.
The one thing I really want is a week off work in March for Brewsvegas!
If you missed the press release last month, here it is again in its entirety:
*Brewsvegas – Brisbane’s craft culture exposed, beer by beer*
*17th October 2013, Brisbane, Australia*
Brewsvegas is a grass roots, community minded celebration of Brisbane’s burgeoning craft beer culture set to take place in late March, 2014. We aim to promote innovation, creativity and collaboration to help nurture and grow a local beer scene already replete with passionate contributors.
We’re very fortunate that at this point in history Brisbane is an
incredibly exciting and dynamic city to call home. In just a few short
years we’ve seen the birth and growth of the small bar that has changed and revitalised the way we share a drink with friends. This evolution has pushed craft beer into more and more venues across the city, small and large, and exposed thousands of people to the idea that there is more to beer than cold, yellow and fizzy.
The team behind Brewsvegas hail from some of Brisbane’s smallest and
biggest craft beer venues, restaurants and breweries. Brewsvegas’ primary aim is to introduce as many people as possible to the joy of better beer, and to celebrate the scene serving that purpose every day of the year.
Venues and breweries will be encouraged to take part in the week-long
festival by hosting events that champion good beer and Brisbane’s unique identity as a city and community. To this end collaboration with other industries will be strongly encouraged as a means to connect with the diverse wealth of creative and entrepreneurial flair that makes Brisbane a vibrant new world city. Throughout human history beer has proved a highly efficacious social melting pot and in that spirit we look forward to branching out and engaging with many different facets of Brisbane’s culture.
From venues to punters, distributors and bloggers, brewers and purveyors of produce we are a community resplendent with love for good beer and its role in bringing us all together.
Brewsvegas – your bars, your beer.
For more info on Brewsvegas, contact: