September 5, 2013 by 250 Beers
Everybody can recall where they were or what they were doing when man first set foot on the moon. Many can remember what colour undies they had on the night John Lennon was tragically shot. Not me. I wasn’t around for Neil Armstrong’s weightlessness capers and I was barely in undies when poor Mr Lennon received a bullet. I was, however, sat in front of my iPad the night that Little Creatures announced that an IPA was being released as part of their standard range of beers.
These are three momentous occasions in history.
Ok, so maybe the new Little Creatures release isn’t as big a deal as the other two but for fervent admirers of Creatures’ beers it is a big deal. For some, it couldn’t come soon enough.
I don’t hide the fact that Creatures’ Pale Ale is one of my ‘go to’ beers when caught out with impromptu telephone call announcements from Mrs 250 Beers such as “We’ve been invited to a BBQ tonight and I’m standing outside *insert name of shit bottle shop*. Whadda you want?”. I must also state that if my beer fridge is void of Creatures’ Bright Ale after a gruelling three hour mowing session then the dog usually gets a kick up the arse¹.
Unsure of what colour undies I was sporting that night, the 31st July, I was browsing my way through my Instagram feed and noticed the all important message posted by Little Creatures…
They then let rip on Facebook…
Appropriately, the day after this social media frenzy was IPA Day; the internationally celebrated day in honour of the mighty fine style of beer that is India Pale Ale. Fantastic timing that the Marketing Department should be proud of.
Being an extremely fortunate chap, I was sent some ahead of the nationwide release. Seeing as though I’m as grateful as I am fortunate how about I tell you what I think of it…
…I think Little Creatures have it pretty much spot-on.
It’s very, very drinkable; an IPA that I can sit on for an afternoon. It would have been easy to go crazy with the hops (which I would have loved) but Creatures have a necessity to appeal to a wider audience these days so playing it straight is a good idea.
The tropical fruit aroma makes this IPA very inviting.
On the palate I got some citrus fruit with caramel. Sweet but not as sweet as 4 Pines’ El Dorado IPA whom I’ve had a love affair with recently.
I’ve mentioned previously that Little Creatures brew fantastic ‘gateway’ beers for those tempted to take a walk on the craft side. This bottle of fun is guaranteed to make those people pick up an IPA if they have never done so before…and I don’t think they’ll regret it. This is a fine example of the need for ‘gateway’ beers.
At 6.4% this beer is going to go down well this Summer. I can just about hear Mrs 250 Beers now…”We’ve been invited to a BBQ tonight and I’m standing outside *insert name of shit bottle shop*. Whadda you want? The Pale or the IPA?”
Give it a few weeks and this will be available in four packs nationwide. If you just can’t stand the wait then head to the Brisbane tasting at Archive in West End on the 16th September.
¹I don’t actually own a dog. My comment was for comedic effect. 250 Beers does not condone cruelty to animals. However, cruelty to shit beer is fine by me.