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Escalation and 600up

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August 30, 2013 by 250 Beers

It’s fairly well-known that the name of this blog, 250 Beers, takes its name from the quantity of unique beers that I consumed over a two-year period between October 2010 and October 2012.

‘250 Beers’ had a ring to it so the name and title stuck. Yes, of course that figure has increased now and, no, I’m not changing the name of this blog. It would be silly to do that every time I hit a milestone.

To some, trying 250 different beers over that amount of time is nothing. Some have a greater thirst perhaps? Some may have wads of cash available to spend on this ‘hobby’.

I recall being ridiculed last year by a couple of guys from New South Wales for being ‘soft’ and not drinking quickly enough. What they perceive as a hobby is probably more of an addiction! There is a difference.

They’re probably laying in a gutter right now. In fact, I kind of hope they are.

I said at the time last year that there is no race being run. Everybody is entitled to drink what they want when they want to.

Now, the reason for this post is the topic of escalation.

250 unique beers had been consumed over a 24 month period at October last year. Today, as I type and publish this, that figure now stands at 600. I hit this milestone last night with the appropriately named Gluttony a 9.4% Double IPA from The Sinner Series brewed by Amager Bryghus in Denmark. It’s packed with five different hop varieties and is, well, a bloody brilliant IPA.

Unique Beer No. 600: Gluttony DIPA from Amager Bryghus

Unique Beer No. 600: Gluttony DIPA from Amager Bryghus

This means that 350 unique/different beers have passed my lips in the past ten months. I keep a very close eye on my intake and keep a very accurate log. It’s obsessively detailed so I know that these figures are spot-on.

The escalation has gone a bit crazy and my ‘drink what I want, when I want’ approach has sped up. This begs the question “Why?”

I think there are three reasons.

Firstly, I find it increasingly difficult to walk into the run-of-the-mill bottle shops such as Dan Murphy’s, First Choice, BWS or Liquorland and spot a beer that I’m yet to have tried. This means that I’m frequenting the decent bottle shops in Brisbane more often. There is only a handful to choose from but these places are stocking a larger variety of beer these days (both Australian and internationally brewed).

This brings me onto reason number two; more and more beer is making its way into a previously almost dormant Queensland craft beer market. This ‘explosion’, as I keep calling it, is down to a) the bottle shops wanting to stock it which they’ll only do if there’s a market for it b) there are more bars tapping craft beer in Brisbane c) there are new breweries opening d) the existing breweries are brewing more beer e) more interstate breweries have an inlet into Queensland through newly appointed sales reps and/or distribution companies.

Reason number three for the huge escalation of unique beer intakes is that my palate is constantly craving something different. It’s a serious catch twenty-two situation. The wider the variety of beers that I drink is making me want to drink a wider variety of beers!

I guess I’m fortunate that there’s a wide variety of beer available then…

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2 thoughts on “Escalation and 600up

  1. ozbeerbaron says:

    600?!! Mate, I remember when you hit 500, because it was a few days after I did. Now my total reads 532…

    I take my hat off to you sir. Well done!

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